Elevate Your Dental Marketing: Your Practice Gets New Patients
Direct mail is a dental marketing strategy that involves sending a postcard to your prospects and current patients — used by many both business-to-consumer and business-to-business selling strategies. This marketing strategy has been around for years in the dental marketing space and still is a must-have in your dental marketing strategy. Before any dentist starts a […]
Facebook for Dentists: 8 Effective Post Ideas to Attract More Patients
Want to leverage Facebook to promote your dental practice? Or you’ve been on Facebook for a while now but don’t have ideas to engage your audience? In either case, you can use these 8 Facebook for dentists-themed post ideas to attract new followers, engage the existing ones, and enhance your brand’s identity and online visibility. […]
How to Rebrand Your Dental Practice
There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. You have an […]
5 Tools to Help With Your Dental Practice Marketing
Success is so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends and family to you not only improves your bottom line, but it gives you more time to actually enjoy your success — as you won’t have to spend […]
How and Why to Use Social Media to Further Your Dental Practice
Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot benefit from social media. […]
Dealing With Patient No-Shows
When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are canceled. This leaves the […]
The 6 Absolute Must-Do’s Before Doing Any Marketing: Design Edition
A professional-looking design can set you apart from your competitors when sending out direct mail marketing. We’ve compiled the most crucial aspects for creating the best marketing design pieces to attract prospective patients. Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who you are and […]
The Real Cost of a Missed Call
Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200? By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they are […]
Changes to Google’s Local Search: What You Need to Know
Google has once again changed the format of its local search results, and there are some important factors you’ll want to know about as you continue to market your dental practice to a local online audience. For the past few years, Google displayed local results in what was referred to as the 7-pack. Essentially, this […]