Build Your Brand in the Community – Dental Marketing Ideas
As a dentist, making a name for yourself and your practice is a career-long commitment. Customer service, staying on the cutting edge of technology, honing your dental skills, and dental marketing are all intricate parts of the process. While dental direct mailing, promotions, and customer service are beneficial and central to your branding success, you can […]
Dealing With Patient No-Shows
When it comes to marketing a dental practice, acquiring new patients who set appointments is one hurdle. But getting them actually to show up for their appointment and the appointments they continue to set is another hurdle. Surveys from dental offices report that up to 10 percent of all appointments are canceled. This leaves the […]
The 6 Absolute Must-Do’s Before Doing Any Marketing: Design Edition
A professional-looking design can set you apart from your competitors when sending out direct mail marketing. We’ve compiled the most crucial aspects for creating the best marketing design pieces to attract prospective patients. Obtain a hi-res logo and any awards or recognition you or your office may have earned. Show off who you are and […]
The Real Cost of a Missed Call
Did you realize that each time your staff doesn’t answer and return a missed call, it costs you $200? By and large, you may miss around 35% of the calls that your postcard marketing efforts may produce. These missed calls from patients, return or potential, are because of a couple of controllable variables: they are […]