Not only have we received a ton of new patients over the last year, but we were able track them, listen to the incoming calls and see our history over the year. We truly believe in marketing that you can track and 123 Postcards has exceeded our expectations. We were able to give bonuses to our staff for the first time in a long time because of the response that we received from the postcard mailing. Initially, we were only using 123 Postcards for general dentistry specials but given the return on investment, we have now started mailing out campaigns for our orthodontic specials as well.