Selling the Value of Dentistry
It’s one of the longest-standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesmen always get for convincing customers to purchase something that perhaps looks or seems better […]
An Intro to Advertising Your Dental Practice on Facebook
As a dentist, you likely already know how important it is for your practice to have an active Facebook profile. It provides a place for you to connect with patients and for prospective patients to learn more about your practice in a more casual way than your website. But there’s so much more to Facebook […]
5 Tips for Better Dental Marketing Copywriting
There are a lot of factors that go into making dental marketing successful for your practice. Not only do you have to decide what type of audience to market to, but you also have to decide which tactics to use and how those tactics appear to your audience. With a lot of dental marketing materials […]
What Does Your Website Say About You?
In the dental industry, first impressions are everything. In fact, good first impressions are a big factor in getting new patients coming through your door. And while direct mail postcards are a great way to make those first impressions with potential patients on paper, there’s a good chance that before they step into your office […]
Marketing Your Dental Practice through Every Stage
The life cycle of marketing your dental practice can be categorized into one of the following phases: establishment, growth, maturity, and post-maturity. Post-maturity can then be broken down to renewal, steady state, or decline. While many of you know the exact life cycle phase of your business, do you know what that phase requires in […]