4 Essentials in Your 2023 Marketing Mix
Every business has the moment of realization that the quote “If you build it, they will come” is definitely not reality—especially in terms of gaining and retaining new dental clients. Having and running a dental practice is not enough in today’s competitive dental market. You must see yourself both as a marketer and as a […]
8 Ways to Improve Your Dental Practice Waiting Room
Have you ever asked yourself what kind of impression your dental practice waiting room leaves on your patients? When they walk through the door, the waiting room is likely the first thing that they see and first impressions are important… In this article, we’re going to go through some steps that will help you […]
How to Maintain or Create a Dental Blog
Creating a dental blog for your practice is one of the most cost-effective ways to bring traffic to your website, get return visitors, establish yourself as an expert, and be shown in Google search results more often. The goal is to gain more exposure while educating your visitors and turning those individuals into new patients. […]
Dental Marketing’s Guide to Responding to Online Patient’s Reviews
Part 1: Dental Marketing’s Guide to Responding to Negative Patient’s Reviews Surprisingly, we still observe many dentists and dental practice managers who don’t respond to their online reviews. Why? Responding to all patient reviews, good or bad, is an excellent opportunity for you to engage with your customers and at times, even help you turn […]
The Truth About Call Tracking in Dental Marketing
Call tracking in dental marketing has become increasingly difficult for direct mail marketers to track an accurate ROI on their various campaigns. This is due to the adoption of smartphones, voice search technology, and so many other places a prospect can research, find, and dial your business. I love the statistics compiled in this article […]
How to Rebrand Your Dental Practice
There are a few different reasons why you might be looking into rebranding your dental practice. While it’s not impossible to do, it does take a lot of planning and strategy to make sure it’s effective. First, let’s take a look at why a dental practice may need to be rebranded. You have an […]
5 Tools to Help With Your Dental Practice Marketing
Success is so sweet you can taste it. That’s what every dental practice hopes for. Establishing a practice full of loyal patients who also refer their friends and family to you not only improves your bottom line, but it gives you more time to actually enjoy your success — as you won’t have to spend […]
How and Why to Use Social Media to Further Your Dental Practice
Dental Marketing with Social Media The Internet and social media can boast of being the game-changers in several ways. Not only do they help businesses have an active presence with a global reach, but they have made it that much easier for businesses to connect with their consumers. No business cannot benefit from social media. […]
Advanced Tips to Advertising Your Dental Practice on Facebook
Are you successfully reaching your dental practice audience through Facebook? Chances are, your posts aren’t reaching as many people as they used to. Many business owners are scratching their heads about how to retrieve the reach they once had. Because of recent updates to Facebook, the usual posts on your page will only reach an […]
Selling the Value of Dentistry
It’s one of the longest-standing debates in the dental industry: is it unprofessional to sell dentistry? Traditional schools of thought in the industry tend to cast a negative light on selling dental services, similar to the reputation that used car salesmen always get for convincing customers to purchase something that perhaps looks or seems better […]